HEINZ

AD: Alyssa Trocina, Duncan Speer
CW: Aaron Hirsch, Rachel Nagpal, Whitney Rayner

D&AD Brief: Celebrate Heinz's 150th anniversary by linking past and future generations.

PLANET FITNESS

Team: Aaron Hirsch Caroline Stamy, Donnine Canamar

There is a large segment of gym members that have no idea what they're doing. They are gymnorant, and they need training.

GSN

Team: Aaron Hirsch, Katelyn Adams

The GSN only has one type of contestant: average. And it's always fun to watch average people do (and win) extraordinary things.