Reeses /
Reeses Chocolate Lava Big Cups are so good, it's making confused fans think they can eat real lava, which is bad because real lava will burn your face off. So for public health reasons, we released a PSA during the Super Bowl.
Reeses
CCO: Eric Kallman
ACD: Aaron Hirsch, Alyssa Trocina, Sarah Johnson
Reeses Chocolate Lava Big Cups are so good, it's making confused fans think they can eat real lava, which is bad because real lava will burn your face off. So for public health reasons, we released a PSA during the Super Bowl.
AARON HIRSCH, ACD WRITER